As the world’s appetite for travel evolves, Greece continues to stand out as a leading destination among sophisticated and adventurous travelers. The Greece by Travelive team, led by Director of Sales – Greece Kostas Sourvanos, shares this year’s top trends and emerging themes shaping luxury travel experiences across the country.
Athens has soared to the top of our destination list, outperforming previous years as our best-selling region and a must-see for every visitor. Santorini’s timeless allure remains strong, with continued high demand, while the Cycladic Islands overall maintain their spot as traveler favorites, offering the magic of Greek island life with diverse new discoveries.
Modern Elegance Inspired by Tradition
Athens dominates as the #1 best-selling region this year. Santorini continues as a key highlight, while the Cycladic Islands overall show consistent demand for their enchanting landscapes and island lifestyle.
Types of Travelers & Requests Shaping Greece Trips
Affordable luxury is back, with a surge in 4-star hotel bookings and small group experiences. Greece is seeing more multi-generational trips and solo travelers, alongside constant interest from honeymooners and anniversary clients. Pre/post cruise tours and shore excursions remain strong. “Coolcation” shoulder season and winter travel trends are rising.
“Our travelers no longer just want to see Greece—they want to live it, experience it in authentic, meaningful ways. Whether tasting olive oil at its source, hiking through ancient forests, or retreating for wellness by the sea, Greece continues to surprise, inspire, and satisfy every traveler’s curiosity.” — Kostas Sourvanos, Director of Sales – Greece
Emerging & Less-Crowded Greek Destinations
There’s increased interest in seeing Santorini “without the crowds” and exploring a different, quieter side of Mykonos. The Peloponnese, still largely overlooked, offers boutique 4-star stays, ultra luxury resorts like Amanzoe and Mandarin Oriental, and will soon welcome Four Seasons, Six Senses, and Waldorf Astoria. Travelers enjoy history, culture, food, wine, and unique beaches in this region.
Amanzoe – Porto Heli | Mandarin Oriental, Costa Navarino – Pylos
Brag-Worthy Hidden Gems: Northern Greece
Metsovo and the Epirus region offer rare adventures—such as hiking the world’s deepest gorge (Vikos), exploring 46 UNESCO villages, jeep safaris in Valia Calda, and truffle hunting.
Greece’s travel landscape in 2025 is defined by a blend of classic appeal and exciting new trends. From the enduring allure of Athens and Santorini to the hidden treasures of the Peloponnese and Northern Greece, travelers are seeking richer, more immersive experiences. Whether it’s local cuisine, wellness escapes, affordable luxury, or unique adventures for families, couples, and solo explorers, Greece continues to evolve as a top destination. The Travelive team is here to curate your journey—combining expert insights with a passion for the authentic, helping every visitor discover their perfect Greek story.
