10 Nights / 11 Days
Discover the best of both worlds on the most picturesque shopping spree in history, as you journey through Northern Italy and the South of Switzerland! Find inspiration amid the iconic charms of the Ligurian Coast, uncover the renowned allure the French Riviera, and journey in time through the castles of Ticino — all while indulging in your love of high fashion. From browsing the perfumed interiors of boutiques in Milan to savoring a fresh breeze on the waters of Lake Lugano, this itinerary sees nature and glamor come together in a symphony of pure elegance.
- 3 Nights on the Ligurian Coast
- 3 Nights in Milan
- 4 Nights in Lugano
- Private Airport Transfers & Door-to-Door Transfers
Day 1 — Arrival
Welcome to the Italian Riviera! Upon arrival in Nice or Genoa, a private driver will be waiting to take you to your hotel in one of the region’s colorful coastal towns, such as Sanremo, South Genoa, or Garlenda. Once settled in, enjoy the rest of the day at leisure, strolling along picturesque waterfronts, sipping a spritz in a lively piazza, or simply relaxing and taking in the Ligurian Coast’s effortless blend of Italian flair and scenic elegance.
Day 2 — Hanbury Gardens & Dolceacqua Castle Tour with Wine Tasting
Step inside the masterpieces of renowned impressionist painter Claude Monet, as you uncover the enchanting medieval village of Dolceacqua, whose iconic arched bridge and glorious luminescence had once been his cherished source of inspiration. Stroll through atmospheric stone alleyways and visit the historic castle, before heading back via a special route filled with fragrant olive groves, Mediterranean scrub, and charming palm trees. Make a stop at the vibrant town of Bordighera, whose vivid hues filled the artist’s palette, and explore the stunning Hanbury Gardens, home to exotic plants and breathtaking views, before ending the day with a wine tasting among the vineyards of a local estate.
Day 3 — French Riviera Tour
After a delightful breakfast, you will make a quick leap across the border and find yourself amid the glamor of the Côte d’Azur. Watch the French Riviera reveal its quainter side as you venture to Menton, a pastel-hued haven known for its citrus trees and lush gardens, before discovering the hilltop village of Èze, where winding cobblestone streets and artisan boutiques reveal that some places are resistant to sands of time. End your day in the vibrant city of Nice, where Belle Époque architecture, the famous Promenade des Anglais, and seaside cafés will beckon you to linger and indulge in luxury.
Day 4 — Private Transfer to Milan with Stop in Genoa
Today, you will bid farewell to the Riviera as a private driver whisks you off to Milan, the beating heart of Italian fashion. En route, stop and explore the grand facades, tangled alleyways, and culinary brilliance of Genoa, uncovering fragrant bakeries amid its charming old town and sampling legendary pesto Genovese or warm focaccia fresh from the oven. After this sensory interlude, continue to Milan and settle into a hotel of your choice. Enjoy you evening at leisure — dining on exquisite Italian cuisine or simply basking in the cosmopolitan glow of this stylish and sophisticated city.
Day 5 — Milan Fashion & Opera Tour
Speaking of style and sophistication, today you will experience a crescendo of both as you head on a journey through Milan’s fashion and opera heritage. Take note of the city’s musical history at the La Scale Museum, where a vibrant display of art and musical instruments pays homage to the city’s renowned operatic legacy. Waltz on into Quadrilatero della Moda, Milan’s high-fashion quarter, and peek through lavish boutique fronts that brim with passion and desire. Then, visit Palazzo Morando, a treasure trove of historic garments and accessories, before stepping behind the scenes at an exclusive haute couture atelier — where you’ll witness firsthand the craftsmanship and creativity that define Milanese elegance.
Day 6 — Day Trip to Serravalle Designer Outlet
Take this day to indulge in some fashion therapy with an escape to the Serravalle Designer Outlet, a true paradise of sought after brands. With more than 200 boutiques to explore, this open-air center is a sartorial haven for those who appreciate fine tailoring and timeless style. Enjoy the pleasure of shopping at its finest as you stroll through its open-air streets, find that perfect outfit, or take a well-deserved break at one of its gourmet cafés. Return to Milan in the evening, your treasures in hand and ready to be shown off at an exquisite dinner in the heart of the city.
Day 7 — Private Transfer to Lugano
Today, you will say goodbye to the chic allure of Milan, as a private driver carries you off through Italy’s mesmerizing lake district on your way to Switzerland. Savor a double dose of remarkable beauty while traversing the rolling hills, charming villages, and shimmering waters of these two bordering countries, before arriving in Lugano, Ticino’s main city, and the jewel of Switzerland’s Italian region. Once checked into a hotel of your choice, enjoy the rest of the day at leisure, wandering through the elegant streets, delighting in a lakeside aperitivo, or taking a leisurely stroll along Parco Ciani.
Day 8 — Lugano Walking Tour with Boating Experience on Lake Lugano
Following a leisurely breakfast, dive in Lugano’s unique blend of Swiss charm and Italian elegance with an immersive, guided walking tour of its enchanting streets, lush parks, and picturesque lakeside promenade. Uncover the roots of this city’s unmistakable essence though its stunning architectural gems and fascinating stories about its sophisticated culture, before revealing the true extent of its allure with a private cruise across the glistening waters of its eponymous lake. A chilled aperitivo in hand, revel in scenic delight as you glide past forested hills and Belle Époque villas, all while having the soft breeze and glimmering light infuse your experience with effortless serenity.
Day 9 — Ticino Tour with Bellinzona Castles
Witness fairytale scenes come to life, as you venture on a quest to storm the UNESCO-listed castles of Bellinzona, Ticino’s fortified heart. Travel back in time while exploring Castelgrande, Montebello, and Sasso Corbaro, three soaring medieval fortresses who have stood watch over the region’s valleys for centuries. Walk in the shadows of ancient stone walls, take in sweeping views of mountainous plains, and learn about the region’s fascinating history, before discovering the charming town of Bellinzona, a living glimpse into Ticino’s cultural heritage. With ramparts conquered, return to Lugano and enjoy an evening at leisure, reveling in the imaginative gifts of your adventure.
Day 10 — Cross-Border Shopping at Vicolungo Outlet
Seize the final day of your journey by crossing back into Italy for one last celebration of style at the Vicolungo Designer Outlet. Complimented by a relaxed, open-air setting, unleash your inner fashion icon as you browse coveted collections from top international brands, try on exquisite items, and fill your wardrobe with statement pieces that will make you the talk of the town upon return. With shopping bags full, head back to Lugano for one final night in Switzerland, where you can reflect upon on your unique adventure over a gourmet Swiss-Italian dinner with stunning lake views.
Day 11 — Departure
With suitcases full of couture and scenic memories, it’s time to bid your trendy adventure goodbye. Following a relaxing breakfast, your private driver will meet you at the hotel and transfer you to Milan Malpensa Airport, where you will catch your departure flight home.