Athens has soared to the top of our destination list, outperforming previous years as our best-selling region and a must-see for every visitor. Santorini’s timeless allure remains strong, with continued high demand, while the Cycladic Islands overall maintain their spot as traveler favorites, offering the magic of Greek island life with diverse new discoveries.

Modern Elegance Inspired by Tradition

Athens dominates as the #1 best-selling region this year. Santorini continues as a key highlight, while the Cycladic Islands overall show consistent demand for their enchanting landscapes and island lifestyle.

Types of Travelers & Requests Shaping Greece Trips

Affordable luxury is back, with a surge in 4-star hotel bookings and small group experiences. Greece is seeing more multi-generational trips and solo travelers, alongside constant interest from honeymooners and anniversary clients. Pre/post cruise tours and shore excursions remain strong. “Coolcation” shoulder season and winter travel trends are rising.

“Our travelers no longer just want to see Greece—they want to live it, experience it in authentic, meaningful ways. Whether tasting olive oil at its source, hiking through ancient forests, or retreating for wellness by the sea, Greece continues to surprise, inspire, and satisfy every traveler’s curiosity.” — Kostas Sourvanos, Director of Sales – Greece

Emerging & Less-Crowded Greek Destinations

There’s increased interest in seeing Santorini “without the crowds” and exploring a different, quieter side of Mykonos. The Peloponnese, still largely overlooked, offers boutique 4-star stays, ultra luxury resorts like Amanzoe and Mandarin Oriental, and will soon welcome Four Seasons, Six Senses, and Waldorf Astoria. Travelers enjoy history, culture, food, wine, and unique beaches in this region.

Amanzoe – Porto Heli | Mandarin Oriental, Costa Navarino – Pylos

Brag-Worthy Hidden Gems: Northern Greece

Metsovo and the Epirus region offer rare adventures—such as hiking the world’s deepest gorge (Vikos), exploring 46 UNESCO villages, jeep safaris in Valia Calda, and truffle hunting.

Greece’s travel landscape in 2025 is defined by a blend of classic appeal and exciting new trends. From the enduring allure of Athens and Santorini to the hidden treasures of the Peloponnese and Northern Greece, travelers are seeking richer, more immersive experiences. Whether it’s local cuisine, wellness escapes, affordable luxury, or unique adventures for families, couples, and solo explorers, Greece continues to evolve as a top destination. The Travelive team is here to curate your journey—combining expert insights with a passion for the authentic, helping every visitor discover their perfect Greek story.

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A Historic Rooftop in all its Glory

The GB Roof Garden Restaurant has long been a hallmark of the Hotel Grande Bretagne, providing unparalleled views of Athens, including the majestic Acropolis. Over the years, it has become more than just a dining venue; it’s a cultural and social hub where notable personalities have gathered, and where visitors from around the world come to experience the best of Athenian hospitality. “The contemporary redesign and majestic atmosphere captivate guests from the very first moment,” bringing a renewed energy to a space that has been cherished for decades.

“This new design also showcases one of the restaurant’s most remarkable features, its enchanting view of the Acropolis,” making it a prime spot for diners to enjoy the city’s most iconic landmark from above.

Modern Elegance Inspired by Tradition

The renovation, led by the renowned London-based firm Goddard Littlefair, introduces a grand new look to the rooftop restaurant. Natural materials like white marble and wood create a sophisticated yet inviting atmosphere. The color palette—featuring neutral tones with hints of pink, green, and gold—reflects the historical essence of Athens while incorporating modern design elements.

“Modern details and lively design elements inspired by Greek tradition, such as the attire of the Evzones” (an iconic uniform that includes a kilt-like skirt called a fustanella).

Sky-high Culinary Delights

The 8th-floor GB Roof Garden Restaurant is renowned not just for its views, but also for its exceptional cuisine. Executive Chef Asterios Koustoudis, along with Chef De Cuisine Nikos Liokas and Pastry Chef Alexandros Koufas, have created a new “fine comfort” menu that emphasizes Greek hospitality. Fresh, seasonal ingredients from local producers craft imaginative dishes with modern international highlights while honoring Greece’s rich culinary heritage.

Drink and Be Merry

GB Roof Garden Bar has also been revamped. Refreshing cocktails and a delicious “bar food” menu oppose the stunning views of the Parthenon. For a relaxed atmosphere, the open-air Bar8 offers a vibrant summer retreat in the heart of the city. With premium drinks, fusion Bar Bites, and live pop-jazz music, Bar8 is perfect for enjoying Athens’ enchanting sunsets.

An all-time Classic Venue

The recent renovation of the GB Roof Garden Restaurant and Bar has brought a new era of elegance and sophistication to the Hotel Grande Bretagne: “The beloved Athenian venue returns, classic and majestic,” offering a perfect blend of luxury, history, and modern comfort, in a prime location. Enhance your stay in Athens with unforgettable dining experience.

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